Sales & CRM
Give your agents full access to Apollo.
Agents search Apollo's contact and company graph, enrich the records you already have, and build target lists that match a real definition rather than a saved filter.
Capabilities
What agents do with Apollo
Helios vector-searches the Apollo API surface at run time, so an agent reaches for whichever endpoint the task needs.
- Search Apollo's entire API surface at run time and call any endpoint your key allows.
- Enrich people and companies with firmographics, titles, and contact data.
- Search for contacts matching a persona across an account list.
- Build target account lists from criteria described in plain English.
- Write enriched results straight into your CRM or a spreadsheet.
- Combine with web research so each record carries a reason to reach out.
Use cases
Tasks you can hand to a Apollo agent
Enrich inbound leads within the minute
A signup arrives. The agent enriches the person and their company, scores fit, and routes the ones worth a conversation.
For each new signup, enrich and score fit, then route the good ones.
- apollo·enrich person and company by email
- code·score fit against our ICP definition
- attio·create record with fit score
- slack·post strong fits to #inbound
Lead scored 87/100
- Series B fintech · 240 employees
- Signup is Head of Platform
- Routed to @dana with a suggested opener
Build a target list from a description
Describe the accounts you want in a sentence. The agent searches, filters, verifies against the web, and hands back a list.
Find Series A–B devtools companies in North America with 50–300 employees.
- apollo·search companies matching the criteria
- web·verify positioning on 120 company sites
- apollo·find 2 contacts per qualified account
- google-sheets·write `Q2 Target List`
94 accounts qualified
- 188 contacts with verified titles
- 26 accounts dropped after reading their site
- Each row has a one-line reason to reach out
Fill the gaps in your CRM
The agent walks your existing records, finds the empty fields, and fills them from Apollo without touching what you already know.
Fill missing headcount, industry, and funding on CRM companies.
- attio·list companies with empty firmographics
- apollo·enrich 214 companies
- attio·update only the empty fields
214 companies enriched
- 181 matched with high confidence
- 33 left empty for a human to check
- Existing values preserved
Research an account before outreach
For a named account, the agent gathers the org chart, recent news, and product signals, then drafts an opener grounded in all of it.
Research Northwind and draft an opener for their Head of Engineering.
- apollo·pull org structure and contact details
- web·read recent news and their engineering blog
- attio·check prior touches with this account
- google-docs·write research note and draft opener
Research note ready
- They shipped a migration to Postgres last month
- No prior contact with this account
- Opener references their scaling post
Cross-app recipes
Apollo works alongside the rest of your stack
One agent, one run, several services. It reads from one tool and writes to the next without a handoff.
Templates
Ready-to-run Apollo agents
Copy the prompt, connect your tools, and put an agent on the task.
Sales & RevOps
Inbound lead enrichment
Enriches every new signup, scores it against your ICP by reading the company's own website, and routes the strong fits.
Sales & RevOps
Nightly CRM hygiene
Merges duplicates, fills missing firmographics, and flags deals that have gone quiet — every night, without anyone remembering.
Sales & RevOps
Typeform lead router
Reads each form response, enriches the company, routes it to sales or support, and replies while the person still has your tab open.
Use cases
Where Apollo agents earn their keep
Lead enrichment
When someone signs up or fills a form, an agent enriches the person and their company, scores fit against your definition of a good customer, creates the CRM record, and tells the right rep.
Email outreach
An agent finds the threads that went quiet, reads the conversation, and drafts a follow-up grounded in the last real next step. Onboarding sequences read the account before they send.
Form routing
A response arrives and an agent reads what the person wrote, enriches their company, decides where it belongs, and files it — as a deal, a support thread, or a reply within minutes.
CRM data sync
An agent computes usage from your database, joins it with billing health and support volume, and writes the result onto the account record every night.
FAQ
Questions, answered
Put an agent on Apollo.
Connect it once, describe the task in plain English, and let it run on your schedule or your events.